Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.
Showing posts with label Rachel Swarts. Show all posts
Showing posts with label Rachel Swarts. Show all posts
Tuesday, October 5, 2010
1st Annual Brief Boot Camp
One of the benefits of such a new program is the opportunity and freedom to innovate. CABA is still in its infancy and as such is constantly evolving. One recent evolution is the addition of Brief Boot Camp.
Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.
Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.
Thursday, September 30, 2010
Award for Outstanding Achievement in the Field of Excellence • Fall '10 - Brief #1
Once again we're going highlighting work here on Chocolate Microscope by awarding the bi-weekly Award for Outstanding Achievement in the Field of Excellence. This semester we'll be focused on smart and innovative thinking.
Due to our expanded Account Team, we won't actually be making one select per brief as done previously. Instead it will 2-3 pieces that rise to top of all the work presented.
We saw some great work presented against our first round of briefs, but the two pieces highlighted below really stuck out. Congratulations to this weeks winners.
Due to our expanded Account Team, we won't actually be making one select per brief as done previously. Instead it will 2-3 pieces that rise to top of all the work presented.
We saw some great work presented against our first round of briefs, but the two pieces highlighted below really stuck out. Congratulations to this weeks winners.
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