What makes a good brief?

Press play. Do not pass GO. Do not collect $200. Check out the brilliant and brief video from our friends at GRIP about what makes a good brief. It's a great reminder about the importance of the, sometimes elusive, well thought out and perfectly written brief.


Big Orange Slide asks: What makes a good brief? from Jon Finkelstein on Vimeo.

1st Annual Brief Boot Camp

One of the benefits of such a new program is the opportunity and freedom to innovate. CABA is still in its infancy and as such is constantly evolving. One recent evolution is the addition of Brief Boot Camp.

Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.

Leap from student to agency creative can be difficult

There's a great article posted on The Big Orange Slide about making the leap from student to agency creative. Written by Grip Ltd. intern Beau Turner, the insightful article offers up some great tips for making the whole transition a bit more seamless.

Click here for "Your book isn't the worst they've seen"

As an aside, have you checked out Grip's new website? It's easily the best agency website I've seen in a long time. It recently picked up an FWA award. For anyone who was in class for Jacob Bondre's talk - an FWA is a pretty big deal in the web world.