Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.
Showing posts with label TAXI2. Show all posts
Showing posts with label TAXI2. Show all posts
Tuesday, October 5, 2010
1st Annual Brief Boot Camp
One of the benefits of such a new program is the opportunity and freedom to innovate. CABA is still in its infancy and as such is constantly evolving. One recent evolution is the addition of Brief Boot Camp.
Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.
Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.
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