A LOOK INSIDE: TBWA\Toronto

TBWA \ Toronto 
10 Lower Spadina
Toronto, On
M5V 2Z2

@TorontoTBWA

LEADERSHIP:
Jay Bertram, President
Jack Neary, Chief Creative Officer
Richard Phillips, Nissan/Infiniti Group Lead
Allen Oke, Group Creative Director
Mark Mason, Group Creative Director

ACCOUNTS:

Nissan, Visa, MADD

VIBE:
TBWA’s work hours depend on the amount of work to be done, but employees generally arrive around 9am and leave anytime between 5pm and 7pm. Work gets done wherever you are most comfortable; be it at your desk, on a couch, in a boardroom or break-out room. The agency can be very quiet and hardworking or a little bit crazy and loud, but always a lot of fun. Dress code is business casual.

CULTURE:
TBWA’S office is very open concept, located on the water in south Toronto. Staff are known as the pirates. Creative teams work at ‘the plank’ on the 6th floor, and a pirate flag can be seen flown outside of the agency. On Friday afternoons employees can be found in the main floor ‘clubhouse’ enjoying beverages together.

PHILOSOPHY:
DISRUPTION + MEDIA ARTS

LATEST & GREATEST: 

Nissan's SE-R high-speed solution

Cassie's: GOLD - Events, Seasonal & Short Term 

A LOOK INSIDE: TBWA was assembled by Jamie Taylor, a Humber student currently interning there.

1st Annual Brief Boot Camp

One of the benefits of such a new program is the opportunity and freedom to innovate. CABA is still in its infancy and as such is constantly evolving. One recent evolution is the addition of Brief Boot Camp.

Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.