Monday, March 28, 2011

Sid Lee Boot Camp

Here is an excerpt from a recent ihaveanidea interview with Philippe Meunier, Sid Lee's Chief Creative Officer. In it, he details what Sid Lee Boot Camp is all about and how it'll work.

Portfolios are being accepted until March 31. 

"Boot Camp will take place here in Montreal over ten, super intense days in early June. We are looking for eight highly creative people from all over the world, copywriters, art directors, designers, architects and so on, and they’ll be flown here to Montreal at our expense. This team of eight will live in tents and work on a project involving Fatboy, one of our Amsterdam clients. The project is to imagine the next ten years of the Fatboy brand, and the entire output of the Boot Camp is going to be shown as an exhibit.

This is the first Boot Camp, but I am already planning others throughout the year. It is going to be a new way for us to test new talent, to challenge the creative vision of some great brands, and to have a fun time while we’re at it."

Click for the full interview

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