In a continued effort to question and define the business we work in, here is another edition of What is advertising?
Product demonstrations are almost as old as time itself. Sure Ron Popeil might have popularized the method with his late night infomercials, but demonstrating a product to help sell it, dates back ages. "Ladies and gentlemen, I'm going to show you the greatest device ever made ... the wheel. Get from here to there in no time flat. Step right up and give it a spin". Despite all that, product demonstrations don't often get much respect in the ad world. Until now.
Sydney based agency The Hallway is looking to create the worlds smallest multinational company. They've tasked an entrepreneur with creating an empire in three using and do so by using Servcorps' Virtual Office product. And the best part is, he only has three weeks to do it.