Never in a million years did I think I would ever feel sorry for a salt shaker, but then along came the Knorr campaign. My heart broke as I watched that poor little guy walk around aimlessly. You can imagine how much restraint it took not to yell, "Damn you Knorr. Damn you and your low sodium products", as he cried tears of salt.
But there is a silver lining. One of our grads was given a chance to work on some webisodes which were spawned by that initial Salty spot. Jorgen Stovne, Toronto's Most Norwegian Art Director, is now at DDB and contributed, along with partner Ryan Hamacher, to "Neck Brace".
The rest can be viewed on Salty's You Tube Channel.