Tuesday, February 9, 2010

Doug isn't Doug anymore. GRIP helps Bud make friends.

Doug - the eight year old agency know for, amongst other things, it's work on Grolsh and The World Wide Short Film Festival, is adding another name to the door. Introducing Doug & Serge. The addition came after Serge Rancourt, former president of Publicis Canada, joined the agency as a partner.

Big things are expected with this change. In the linked article, Serge discusses an agressive growth strategy, taking the the headcount from 28 to 150.

In other news, Grip's latest work with Bud further demonstrates the power of social media. Through four different fifteen second spots aired during the big game Bud added more than thirty thousand new Facebook friends 

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