Over the past couple of months quite a few big automotive accounts have switched agencies. So below you'll find a round-up of all that news.
And why should you as students/grads care about something like this? Because even though a big account shift usually means (unfortunate) layoffs at one agency, it inevitably means new hires at another.
So here's what's been happening:
Nov '09: Red Urban opens a Toronto office to support VW Canada
Jan '10: David + Goliath opens a Toronto office to support Kia Canada
Jan '10: Publicis wins Chrysler Canada
Jan '10: Bensimon Byrne loses Hyundai to Innocean Worldwide
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