Wednesday, February 10, 2010

Automotive Musical Chairs

Over the past couple of months quite a few big automotive accounts have switched agencies. So below you'll find a round-up of all that news.

And why should you as students/grads care about something like this?  Because even though a big account shift usually means (unfortunate) layoffs at one agency, it inevitably means new hires at another.

So here's what's been happening:

Nov '09: Red Urban opens a Toronto office to support VW Canada
Jan '10: David + Goliath opens a Toronto office to support Kia Canada
Jan '10: Publicis wins Chrysler Canada
Jan '10: Bensimon Byrne loses Hyundai to Innocean Worldwide

No comments:

Post a Comment