Tuesday, October 20, 2009

Cash in on Your Passion

Hopefully things are going well on the new briefs. Richard and I are really looking forward to all of your innovative on-line, interactive and non-traditional ideas. Remember, no print and no regular banners.

Below you'll find a link to a video that is worth the few minutes it'll take to watch. It's Gary Vaynerchuk speaking at FOWA (Future of Web Apps).

In it he speaks a lot about how the internet and all of it's applications has been the great neutralizer for building a brand. Be it a small business or your own personal brand, the playing field has been leveled. If you are passionate and care - you can and will cash in.
So how does this translate to you? Well, you may or may not know it, but right now you're building your brand. And your "customers" are Creative Directors.

Are you passionate about your personal brand? How are you planning on reaching your customers? Portfolio Show is not the be all and end all - it is simply a jumping off point. How will you stand out at the show? And how will you reach Creative Directors after the show?


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