Wednesday, September 30, 2009

HOW TO: Present your work

We're in for a great class tomorrow. It's presentation day. Based on the work I've seen so far, we're going to see some really amazing work.

However, tomorrow is about more than just showing the work. It's about presenting it. There's a big difference.  A person who shows their work, sticks it up and basically says, "There it is". Someone who presents their work takes the room through the ad. They explain how they arrived to the final product. 

Key things to remember - some are more obvious than others:

  • Make eye contact and engage the room 
  • Stand up straight and project your voice
  • You're in control of the room - act like it
  • Think about what you're going to say before you get up there
  • Be prepared to discuss your decisions about art AND copy
  • If you're working in a team, make sure the presenting is split 50/50
  • Be prepared to defend your work, without being emotional or defensive
  • Be professional - you're not presenting to classmates, you're presenting to colleagues
Once again tomorrow is going to be a large group discussion (are you noticing a theme?). I'm expecting everyone to participate. The discussion will be under as much scrutiny as the work itself.

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