Amazingly, Martin and Laura's "singing" will help people

4th year students Martin Stinnissen and Laura Robinson had no sooner signed their contracts at Zulu Alpha Kilo and they were put in front of a camera and asked to sing for a good cause.

To bring a little holiday cheer to the less fortunate ZAK created the Singing Zuligans. For every caroler users click on the agency will help feed a person at a local shelter. Initially their goal was to feed 4,000 people, but since they met that goal in a day they've decided to feed 4,000 more if they amount 25,000 total clicks.

So head on over to the Singing Zuligans and click on Martin and Laura - because listening to terribly off key renditions of The Twelve Days of Christmas and Silver Bells will actually help people.

1st Annual Brief Boot Camp

One of the benefits of such a new program is the opportunity and freedom to innovate. CABA is still in its infancy and as such is constantly evolving. One recent evolution is the addition of Brief Boot Camp.

Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.