1st Annual Brief Boot Camp

One of the benefits of such a new program is the opportunity and freedom to innovate. CABA is still in its infancy and as such is constantly evolving. One recent evolution is the addition of Brief Boot Camp.

Over the course of five days in September our account team was sent to learn from some of the smartest account folks in the city. The ask was simple: teach us how you write your briefs so that we can write our briefs that much better for the creatives within the program. However as you'll see from the comments below, our account team learned a whole lot more.

Automotive Musical Chairs

Over the past couple of months quite a few big automotive accounts have switched agencies. So below you'll find a round-up of all that news.

And why should you as students/grads care about something like this?  Because even though a big account shift usually means (unfortunate) layoffs at one agency, it inevitably means new hires at another.

So here's what's been happening:

Nov '09: Red Urban opens a Toronto office to support VW Canada
Jan '10: David + Goliath opens a Toronto office to support Kia Canada
Jan '10: Publicis wins Chrysler Canada
Jan '10: Bensimon Byrne loses Hyundai to Innocean Worldwide