12.02.10: Creative Briefs

We had a great class on Friday. The work was increasingly better, the presentations went a lot smoother and we only went a bit over time. So a big thanks goes out to the entire class for your hard work and enthusiasm. I'm continually impressed by the caliber of feedback and the level of discussion I see week after week.

Below you'll find the briefs assigned. As always, if you have any questions, comments or concerns please feel free to contact me directly. I'm here to help.

Click here to download the Creative Briefs.

29.01.10: Creative Briefs

I’m sure you’re all quite busy, so I’ll keep this short. I just wanted to let you all know how impressed I was with Friday’s class. It went way longer than planned, but you all pushed through right until the end.

The work, for the most part, was really good. And the discussion was amazing.

For this Friday, I’m looking forward to seeing 20-25 sketches against the brief you were assigned. And we won’t go for four hours – I promise.

Click here to download the briefs. The Sierra Youth Coalition brief has been updated to reflect the proper Objective.

05.10.09: Creative Briefs + Interactive Samples

Last night was a long and hard class, but you should feel good about it. For the most part, we saw people step up their game and show work that was even better than two weeks ago. I'm seeing a trend and it excites me. Every week we need to challenge each other more and push one another further.

The briefs are linked below. Remember, we're not looking for any print. This is purely digital, on-line, interactive and of course, non-traditional. Your ideas will involve motion and you're going to need to figure out the best way to present them. Make sure you give this some thought.

01.10.09: Creative Briefs

Please click below for this week's briefs. The password remains the same. Please stick to the brief you were assigned. If you're going to team up with someone please let me know no later than Monday at 6:00 pm. If you're teaming up with the same person, please let me know.

The brief-brief for the Account Team is also linked below. I will send you the password.

DOWNLOAD CREATIVE BRIEFS HERE

DOWNLOAD BRIEF BRIEF HERE

17.09.09: Creative Briefs

We had a great class last week. Richard and I are very excited to see all of your brilliant ideas (15-20) this Thursday. Remember, the "client" said they were open to also seeing non-traditional ideas. But this should be in addition to the print ideas - not instead.

The briefs are available for download if you've lost yours. Please stick to the brief you've been assigned.

DOWNLOAD HERE