Monday, April 23, 2012

So Facebook ads don't have to be terrible?

Facebook doesn't offer up a lot of flexibility to advertisers buying ads. The footprint of the ad is tiny, the space for imagery is even smaller and the available word count is akin to a billboard. As a result, the vast majority of the ads adjacent to your timeline look terrible and are completely void of any concept - I'm looking at you GOUT STUDY ad.

So here's an initiative from Dove which proves that a Facebook ad campaign can look good, be wrapped in a big idea and how about people actually feel better about themselves. 

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