A LOOK INSIDE: GWP Brand Engineering

Welcome to the first in a series of agency profiles, completed by Humber interns.

A LOOK INSIDE: GWP Brand Engineering was assembled by David Spindler and Whitney Attwater,
who are currently interning there.

GWP Brand Engineering

46 Spadina Avenue

Toronto, Ontario

416-593-4000

Twitter: @BrandEngineers

Leadership:

Philippe Garneau - Executive Creative director

Heather Paris -  Director of Strategic Planning

Accounts:

Ferrero (Kinder, Tic Tac, Ferrero Rocher)

ING Direct

Expedia.ca

Intact

Vibe:

A mix of trendy modern aesthetics mixed with a raw and minimalist ideology. People come and go with no set time restraints; the day starts around 9:30 and ends between 5 and midnight depending on what we are currently working on. The environment is calm and an underlying buzz.

Culture:

Work generally occurs independently with sudden excited bursts of group brainstorming sessions. There is a strong focus on strategy and creation of formulas that lead to consistent creative that stays on brand. Once in a while you will hear the pitter patter of eight little white paws during their daily run around the office. 

Motto:

Everything is strategic

Latest and greatest:
Intact Insurance