Monday, March 21, 2011

A LOOK INSIDE: GWP Brand Engineering

Welcome to the first in a series of agency profiles, completed by Humber interns.

A LOOK INSIDE: GWP Brand Engineering was assembled by David Spindler and Whitney Attwater,
who are currently interning there.

46 Spadina Avenue
Toronto, Ontario

Philippe Garneau - Executive Creative director
Heather Paris -  Director of Strategic Planning

Ferrero (Kinder, Tic Tac, Ferrero Rocher)
ING Direct

A mix of trendy modern aesthetics mixed with a raw and minimalist ideology. People come and go with no set time restraints; the day starts around 9:30 and ends between 5 and midnight depending on what we are currently working on. The environment is calm and an underlying buzz.

Work generally occurs independently with sudden excited bursts of group brainstorming sessions. There is a strong focus on strategy and creation of formulas that lead to consistent creative that stays on brand. Once in a while you will hear the pitter patter of eight little white paws during their daily run around the office. 

Everything is strategic

Latest and greatest:
Intact Insurance


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