In a continued effort to question and define the business we work in, here is another edition of What is advertising?
More and more we find ourselves competing for consumers' attention. It's rare that people sit down to watch TV and are solely focused on the TV itself - especially when it comes time for the commercial break. So having people engaged with a marketing message for thirty seconds is harder than it's ever been. Now what about something longer than thirty seconds? Like, I don't know....four minutes and eighteen seconds.
Check out RePURRters. The first movie shot entirely by cats. It's well done, engaging and being a cat lover I watched the entire thing. All four minutesand eighteen seconds of it.
Brought to you by Friskies.