Friday, January 8, 2010

Interns making it big

We've all heard the story of how Ogilvy Intern and Humber grad Hunter Somerville saved Shreddies by skewing the product a mere 45 degrees - but have you ever wondered if that's an isolated case? Is it really possible for a lowly intern to create something that anyone will really notice? Well an intern team at Brussels agency Mortierbrigade seems to think so.

Tasked with a simple press announcement about a new collection from Levi's, Tim Arts and Stefan van den Boogaard didn't bother with a press release or even a well designed one pager - they sent out a "pop-up" closet.

This particular piece of work has been featured on Creativity and it wouldn't surprise me if it also makes it into the award shows.

No comments:

Post a Comment