We've all heard the story of how Ogilvy Intern and Humber grad Hunter Somerville
saved Shreddies by skewing the product a mere 45 degrees - but have you ever wondered if that's an isolated case? Is it really possible for a lowly intern to create something that anyone will really notice? Well an intern team at Brussels agency
Mortierbrigade seems to think so.
Tasked with a simple press announcement about a new collection from Levi's, Tim Arts and Stefan van den Boogaard didn't bother with a press release or even a well designed one pager - they sent out a "pop-up" closet.
This particular piece of work has been featured on
Creativity and it wouldn't surprise me if it also makes it into the award shows.
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