Tuesday, January 19, 2010

19.01.10: Creative Briefs

It is with great excitement that we welcome a new group of......Employees? Chocolatiers? I dunno. What should I call you guys? I've never really thought about it.

Anyways, it's a new semester and while this years grads are out on placement, Humber's third year students will be indoctrinated into all things Chocolate Microscope.

Hey grads - any tips for the newbies? Feel free to add a comment below.

Click below for the latest round of briefs. We'll be looking at 20-25 idea sketches from each team this Friday. Please remember that you won't be able to stand with your work, so it will need to be self explanatory. If you have any questions, don't hesitate to get in touch.

Click here to download the briefs.


  1. My tip is to think about how your idea can be brought from print to social media, online, and mobile. Creatives don't want to see just print, they want to see everything else.

  2. Go out on the street and think of ideas in the middle of life. Not inbetween 4 walls. Grab a sketchpad and hit the streets.