VW proves that we're on the right track

To launch the All-New 2010 GTI, Volkswagen didn't shoot a million dollar commercial. They didn't produce a beautiful print campaign either. In fact, they didn't even bother with a micro-site. Instead VW teamed up with digital agency AKQA and launched the car by way of a Mobile Application.

The free Real Racing GTI App is available worldwide and spares no detail, allowing players to experience every thrilling aspect of the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience.

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