Most recently they garnered attention for their work on Black Sunshine. In a video heavy site users go through the motions of buying coffee in a matter not unlike buying narcotics. Historically, they did one of my favorite anti-smoking campaign - which is made all the better if you’re a Fubar fan.
Agency founder Paul LeBlanc recently blogged about how Extreme Group came to be. It's a fantastic story that oddly enough doesn't include him working a day in any other agency.
It was January 3, 2007 that the crushing reality struck me while I sat in a sublet office space on Dufferin Street, surrounded by 14 empty desks and computers and silence... "what the fuck did I just do??" I didn't know a sole in Toronto, had no revenue, no clients, no staff or contacts. But here I sat at my desk looking out over the expansive, cold city with it staring right back at me challenging me to even try.Click here for the full story.
