Thursday, March 1, 2012

Boyfriend went vegan

This video is highly entertaining to watch, not just because I'm a vegatarian. Since Peta was one of the ONE SHOW clients, this ad is highly appropriate to discuss at this time. It takes a different approach to PETA's usually preachy, in-your-face, disturbing print ads and pokes fun at something that affects everyone: sex. It does so without being too graphic or offensive.

Taking the style of a medical infomercial (using a similar voice to the Heart Disease television ads airing now) it pulls you in, until the end, when it turns it around and becomes funny. I kinda wish PETA TV ads aired in Canada. This is much more effective then those subway ads comparing the baby chick to the cat.

This post courtesy of 3rd year CABA, Ashley Saunders.

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