What started as a fun initiative ended with increased awareness. Improv in Toronto (which I'm involved with) hosted this event in the fall. The fan base on Facebook and the YouTube subscriptions were low until all of a sudden this ninja video went viral. The fan page is now at over 5,000 likes and almost 20,000 YouTube subscribers.
No money was needed in the making of this "advertisement".
By 3rd year CABA student, Iva Jericevic.