Third year CABA student Jaimie Bautista tells us about about a Tribal DDB initiative that caught her eye over the Christmas season. If you look real close you'll spot her at 00:57.
This is the Canadian Tire Christmas Spirit Tree from last Christmas. They used social media to power the lights of the tree placed in Union Station last year. It really captured Canada's Christmas spirit.
It's really cool to see social media used creatively and not just for "followers" and "likes". It's really one of the best examples of technology coming together seamlessly to create a moment of magic for the consumer.