Via Colossal: The blogs are buzzing today over this new stop motion ad for Mexican food chain Chipotle by London-based Johnny Kelly, set to a Willie Nelson cover of the Coldplay song, The Scientist.
The video features the story of a farmer seduced by profits into
large-scale unsustainable and unhealthy farming practices who decides to
go “back to the start”, ridding the farm of its factory machinery
resulting in happier and healthier animals. The quality of the (stop-motion) animation
is simply incredible.