Monday, May 30, 2011

A Day in the Life of a Blind Dad

Ben Turner (CABA 2012) who currently works at TBWA has been working with Accessible Media Inc., a company that provides descriptive newsprint and video for the visually impaired. With the help of Emmy-award-winning director David Grabias, the team was able to create a very cool campaign showing the "point of view" of a visually impaired person to share with the sighted community.

The Youtube page has a lovely 6-minute doc (how does a blind dad deal with two young sons?), as well as 30 & 60s spots, and a very neat intro that gives a sense of what it's like to be partially-sighted.

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