The One Club recently released it's list of the best interactive work from the 'Digital Decade'. It's a great historical look at where we've been. And since advertising tends to date itself it's interesting to see what was seen as groundbreaking at the time.
I recall mentioning Subservient Chicken in class a few weeks back and being met mostly with blank stares. Well, turns out I'm not just some old guy harkening back to the good ol' days of the 'information superhighway' - that campaign was named the #1 Best Campaign of the Digital Decade.