Wednesday, November 10, 2010

Humber gets personal with Dre Labre and Jacoub Bondre

Humber ad students understand that sometimes it can be difficult to reach your target audience. That difficulty is only multiplied when vying for the attention agency folks whose mailboxes (both physical and digital) are filled on a daily basis with invitations and promo pieces. To get some of their favorite Creatives out to the 2010 Humber Portfolio Show, the students' solution was brilliant in it's simplicity. Be where your target is and speak directly to them.

In the case of Jacoub Bondre from Grip, it was a poster on the street directly outside the agency. To reach Dre Labre from Rethink, students targeted the second floor mens room at 110 Spadina.

See below for Jacoub and Dre's Twitpics.

Have you RSVP'd for the 2010 Humber Portfolio Show? Click here.

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