Welcome back. Now it's time to work.

Hopefully you're all relaxed and refreshed after what was a pretty awesome summer. Even this blog took some time off to soak up the sun.

However, the end of my favorite season begets the beginning of my second favorite: Portfolio Show Season. It's a time filled with laughter and tears. Print outs and crashed computers. Late nights and later mornings. But fear not, despite the cold weather I can promise you that the warm glow of your computer monitor will be sure to keep you warm.

During class I mentioned a quote that I feel is worth mentioning here. In fact, it's going to turn into a bit of a mantra this semester: Without conscious and deliberate effort, inertia always wins*.

Inertia means that an object will always continue moving at its current speed and in its current direction until some force causes its speed or direction to change. So how fast are you moving and in what direction? Are you fast and furiously working towards building the best possible portfolio? Because if not, it's not going to happen on it's on. If you're only thinking in one week chunks, then you're never going to be ready in time for Portfolio Show. If you're not making a conscious and deliberate effort to work in your book, then your inertia is going to take you somewhere else.

There will always be something else to occupy your time. I promise. Your book needs to be top of mind for the rest of the semester.

*The quote comes comes from a book called Delivering Happiness - A Path to Profits, Passion and Purpose. It was written by Tony Hsieh, CEO of Zappos.com. It's a great read and totally inspiring. The book's content is quite applicable to the ad industry, despite the fact that it's not at all about advertising as we know it. I would highly reccomend it.