What they came up with was not only attention getting and rooted in truth, but it was also a massive undertaking. The script called for a two day shoot, including ten locations, three hookers and a chicken suit.
Jordan had this to say about the experience:
I couldn't believe David & Brendan gave us this chance.
I remember our pitch meeting with David – we had a bunch of ideas we were pretty excited about. We presented “Gay” and had a few more left, but David cut us off, “I don’t care about your other ideas, I can’t get gay out of my head.”
The entire experience was mind-boggling. Interns shouldn't do stuff like this. That's how you end up with ideas like…this, I guess.
Look out for my new spot "Gay for Zebras". It's not what you think. It's about zebras.
See you at Portfolio Night!
Creative Director: David Houghton
Copywriter: Jordan "Turbo" Cohen
Art Director: Mishelle Menzies
Copywriter: Trevor West
Art Director: Brendan Watson
Production Company: Hooligan Filmworks
Director: Mark Satterthwaite
Director of Photography: Brett Van Dyke
Producer: Sarah Riley
PM/AD: Jeff Pangman
Production Associate: Alex Motley
Production Associate: Peter Geilen
Sound Mixer: Thomas Hayek
Key Grip: Mario Frisk
Gaffer: Dave Sheehan
Gaffer: Sean Hearns
HMU Artist: Jessica Steblyk
Editing: Rooster Post Production
Editor: Jason Grebski
Colourist: Bill Ferwerda
Music: Tattoo Sound + Music
Audio Director:Steve Gadsden