It's not too often that you hear the phrases "freakin' awesome" and "salsa commercial" uttered in the same sentence. But this salsa commercial is freakin' awesome. However I probably shouldn't even call it a commercial. But it's not just an on-line video either. It's so much more. They've taken Vimeo and turned it on its head.
This type of thing, once again, raises the bar for internet based branding. We're getting to a point where on-line initiatives beg for something that's more than just 'me-too'. It's a big game of one-upmanship. And I love it.
Click here to watch it.
Big thanks goes out to Jordan for sending this over.