Tuesday, October 6, 2009

THOUGHT STARTERS: Non-traditional

For this week, we've put a lot of emphasis on 'non-traditional'. And for now we've left it wide open. It can be anything that isn't considered mass media. So let your imagination run wild. It doesn't have to be something you've even seen before. If you can slap a logo+message on it, and have it make sense against the brief, then go for it.

Have you thought about:

  • Street Stunts
  • Street Installations
  • Coffee Cup Wraps 
  • Floor/Ceiling/Wall Decals
  • Headvertising
  • Strawvertising
  • Napkinvertising
  • Skywriting
  • Flashmobs
  • Small space ads
  • Something inside a grocery store /mall
  • Putting an ad on urinal puck (or on toilet paper)
  • Cafeteria Tray Liners
  • Speed Bumps
  • Scratch & Sniff
  • Scratch & Reveal 
  • Tree Carvings
It doesn't matter if you've never seen it before.
In fact - those are the best kind. 

Good luck - see you Wednesday.

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