Great post here on the vale of "marks" in ad schools, from the excellent Luke Sullivan.
Ad School Ain't Like School School
Wednesday, May 1, 2013
Saturday, March 9, 2013
Student Campaign Made Me Buy Muskoka Beer!
There have been some pretty great campaigns in this term's 3rd-yr Ad Studio course, so I think I'm going to have to post a bunch of them, but this campaign for Muskoka Brewery by Emma Quiroz, John Bruce, Cristina Quatrociocchi and Becky Rudson actually made be buy the product.
And I can't thank them enough.
Here's one of the executions:
And I can't thank them enough.
Here's one of the executions:
Wednesday, February 6, 2013
10 cool design links that inspire smart, talented design students
Here's the cool stuff that inspires my senior Graphic Design class at Humber.
(Part One)
1. Debussy Arabesque animated
Almost works as an alternative form of musical notation; a gorgeous visual unspooling of a classic piano piece.
via Alain Pham
2. The joys of Flat Design
Enough of the phony 3-D and illogical frop-shadows!
via Keith Sample
3. Fully functional brand for sale: just add product
Really, it's all there, waiting for a product. Humber College, for example.
via Jean-Rene Legace
4. Lego Ball clock
More proof that you can build anything with Lego.
via Josh Jarrell
5. Cool use for those obsolete pennies
via Keith Sample
6. Furniture Built to Look like Giant Versions of Everyday Items
A simple, awesome concept brought to life. You will want to own a few of these, guaranteed.
via Stephanie Lynn Halstead
7. Business cards that look like miniature paperbacks
If books are your business...
via Stacey Hughes
8. Sure, but can the calendar on your phone do THIS?
Gorgeous re-thinks of the traditional wall calendar.
via Adriana Mahalean
9. A cool compendium of internet creativity
All kinds of cool stuff: audio, video, HTML 5...
via Chantal Cronk
10. Motorhead's Ace of Spades played by robots
Listen carefully and you can hear, somewhere, Lemmy, crying with joy.
via Dave Woodger
Tuesday, February 5, 2013
How to Find Your Internship or Job (Without Freaking Out): Part 3 of 3
If you’ve completed the
majority of the items in my articles I can say you’re ready to take on the
unforgiving job market in the middle of a second recession! It’s the Battle
Royale for internships out there and you’ve got to be prepared to be just
another résumé being crunched through the shredder.
I kid, I kid.
The reality of our
situation is that yes, you have a lot of competition for every job you’ll find,
but you are uniquely prepared (as a CABA student) and have our stellar
professors and alumni to help you along the way.
There are two rules I ask you to stick to. The first I have wrested from
Steve Jobs’ famous commencement speech to Stanford students (as well as the
Whole Earth Catalog he quoted it from):
Stay hungry. Stay foolish.
If you have groomed your
résumé, portfolio and cover letter, the open job market can be at best be a bit
of numbers game…but it can still be unforgiving. You’ll be faced with more than
just relentless rejection letters; you will deal with silence and indifference.
It’s very difficult not to be bogged down by this and feel miserable when looking
at your empty inbox or lack of phone calls. Stay hungry for opportunity and
challenges. Stay foolish enough to make those applications for positions you’re
too nervous to apply to.
The second rule is
something I have pulled from Winston Churchill that I see whenever I stride
down the hallway in F building to greet CABA professors in the main office. A
kind professor has posted it by her door.
Never, never,
never, give up.
I would wish you good luck
but you don’t need it. Because you make your own
luck and your own opportunities.
Janet is a freelance copywriter and social media
consultant currently in her fourth year at Humber College’s Bachelor of Creative Advertising program (aka CABA). She is
obsessed with rap, knitting and food.
Janet Ha | info@janetha.ca | @Janet_Ha | http://ca.linkedin.com/in/janetha2
How to Find Your Internship or Job (Without Freaking Out): Part 2 of 3
You’re ready to start
applying! But wait…you’ve heard from many students and professionals that
successful job hunting is about whom you know in the industry.
“Shit!”
This is true and false. To
explain further let’s cover two concepts: the Open Job Market and the Hidden
Job Market.
The Open Job Market
This is the usual way you
come across job opportunities: through classifieds, job boards and other forms
of communication available to the general public. While we’re discussing it,
here are a few places to hunt for jobs.
Social
Media:
Job
Boards:
Pro Tip: Make your job easier by setting up email
alerts on keywords for the position you’re looking for or subscribe to
newsletters that offer job opportunities.
The Hidden Job Market
This is the job market
revealed only through the alien methods of networking and cold calling. Not everyone has friends in high places but
consider these steps before losing hope:
1.
Are there alumni
at the agency you wish to complete your internship with that you can contact
for advice and assistance?
2.
Are there
networking events in your area that you can attend?
3.
Have you
contacted the agencies you wish to intern with about available opportunities?
(Either through their creatives or HR departments)
4.
Are you
following who is moving from agency to agency through industry publications to
see if there are opportunities for a new junior or intern?
5.
Are there
associations or clubs you’re a part of which may have connections to the ad
agencies or marketing firms you want to meet?
6.
Do you know
anyone in marketing or in a company that has a marketing department seeking
interns?
There are many ways for
you to find your way into the hidden job market, but to be perfectly honest,
companies hire based on personality, enthusiasm for the position and skill
(among several other attributes completely unrelated to who you know).
Ultimately,
do not assume the world of advertising is out of your grasp because you don’t
have the right connections. There is a lot more to the hiring process than
thinly veiled nepotism. We’re here to get shit done people, not scratch each
other’s backs.
Janet is a freelance copywriter and social media
consultant currently in her fourth year at Humber College’s Bachelor of Creative Advertising program (aka CABA). She is
obsessed with rap, knitting and food.
Janet Ha | info@janetha.ca | @Janet_Ha | http://ca.linkedin.com/in/janetha2
Thursday, November 29, 2012
How to Find Your Internship or Job (Without Freaking Out): Part 1 of 3
For you to fully benefit
from this article series I need you to have the following (ignore the
paragraphs after each item if you have them):
1.
A fully-functional online or offline portfolio
No portfolio is ever
complete. It will always be a work in progress. What I mean by a portfolio is
you should have something together (without typos please!) and ready to present
at a moment’s notice. You never know when you’ll encounter a CD who wants to
have a high tea with you the next day. Don’t rush off to the printer the day
before. Leave the day before for prepping questions you want to use to impress
the CD.
2.
A professional email and business card
This was covered in first
year but I am aware this has been an issue for a few people. I switch between ha.janet@gmail.com and info@janetha.ca and most industry professionals do the same. I’m not saying this is
best practice, but it certainly makes remembering your email easier when they
want to offer you an internship.
3.
A résumé which has been reviewed by Humber’s Career
Center Résumé Review service or some other form of screening
Get your résumé screened
for typos and irrelevant content prior to sending it out, and triple check your
contact information (well, duh but you never know what happens in the middle of
the night right before you’ve been invited to meet with a CD when you’re
scraping something together from your old retail résumés). If you have
questions for what counts as irrelevant content, feel free to ask. I can write
up an article on that if there is interest. Usually it’s just common sense.
4.
An updated LinkedIn Account
Your email applications will
most definitely be screened via LinkedIn. Make sure it’s updated with the
correct information. (Again if there is interest, I can cover LinkedIn and how
you should maintain it)
5.
A good sense of what an eye-catching cover letter
should cover
I will devote a good
portion of an article to cover letters but here are some basics if you’re
getting ahead of me:
A.
Read the job
listing
B.
Google is your
friend. Use it and abuse it.
C.
Being concise
is beneficial to you AND the poor person reading through thousands of cover
letters.
D.
Read the job
listing
E.
Summarize your
relevant experience/education and explain how it makes you a great candidate in
a few sentences (or less)
F.
Read the
FREAKING job listing
G.
Read your
cover letter aloud, to yourself, to your mom, to your siblings and to your
grandparents if necessary (goodness knows they’d love to talk to you about
something other than doing your laundry and why you need to get a job soon to
pay back your student loans…*ahem*)
Before I sign off I must
say this: I’m quite serious about reviewing your résumé. You may think it’s
good but you don’t want it to be good, you want it to be stellar.
“But Janet!” you cry at your screen “No one
ever hires based on your résumé in advertising!”
Let me say this: I was
hired in my internships and agency job with my résumé alone. Creative jobs
require portfolios, but an inconsistent résumé clearly indicates lack of
professionalism, attention to detail and respect for the position being applied
for. I’m not asking you to obsess over every word, I’m asking you to
demonstrate professionalism and respect.
I will come back tomorrow
with another portion of this series as you busy yourselves with these items. Make
sure to leave a comment if you disagree, or feel free to email me and I’ll
cover your questions in the articles to follow.
Janet is a freelance copywriter and social media
consultant currently in her fourth year at Humber College’s Bachelor of Creative Advertising program (aka CABA). She is
obsessed with rap, knitting and food.
Janet Ha | info@janetha.ca | @Janet_Ha | http://ca.linkedin.com/in/janetha2
Tuesday, May 15, 2012
CABA sweeps National Advertising Awards
Last Thursday the ad community gathered at The Brant House in Toronto to announce the winners of The National Advertising Awards. Gold, silver and bronze went to CABA students. It was a very proud moment.
GOLD: Jesse-Hornstein-Goldberg & Eric Neal
Silver: Rachel Kennedy & Shauna Roe
BRONZE: Lindsay Eady & Rodrigo Diaz Mercado
Thursday, May 10, 2012
Wednesday, May 2, 2012
Best use of QR codes, in a very long time
This retail store wanted to increase sales during lunch time. So they created a QR code that was only usable during the noon hour - it was created using the sun and shade.
Monday, April 30, 2012
Free event: Malcolm Gladwell
Later this month Malcolm Gladwell is doing a talk at the Toronto Reference Library. Typically people pay big bucks to see him talk, but this event is free.
For those of you who aren't familiar, Malcolm Gladwell is a best selling author. His books include The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success and What the Dog Saw.
These are by no means advertising books, but there is no shortage of lessons in them that can be applied to what we do every day.
We're in the business of persuasion right? Well, Gladwell's books will give you an inside look about how the mind works and how else will you persuade people if you don't understand them?
Tickets are free, but you must reserve to attend. Full details here.
For those of you who aren't familiar, Malcolm Gladwell is a best selling author. His books include The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success and What the Dog Saw.
These are by no means advertising books, but there is no shortage of lessons in them that can be applied to what we do every day.
We're in the business of persuasion right? Well, Gladwell's books will give you an inside look about how the mind works and how else will you persuade people if you don't understand them?
Tickets are free, but you must reserve to attend. Full details here.
Labels:
blink,
malcolm gladwell,
outliers,
the tipping point,
what the dog saw
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