Free event: Malcolm Gladwell

Later this month Malcolm Gladwell is doing a talk at the Toronto Reference Library. Typically people pay big bucks to see him talk, but this event is free.

For those of you who aren't familiar, Malcolm Gladwell is a best selling author. His books include The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success and What the Dog Saw.

These are by no means advertising books, but there is no shortage of lessons in them that can be applied to what we do every day.

We're in the business of persuasion right? Well, Gladwell's books will give you an inside look about how the mind works and how else will you persuade people if you don't understand them?

Tickets are free, but you must reserve to attend. Full details here.